Cherre's Terms of Service

Last Updated: April 1, 2025

IF YOU DO NOT AGREE TO OR UNDERSTAND THESE TERMS, YOU MAY NOT USE OR ACCESS CHERRE’S SERVICES.

In the event where there is no formal executed order form between you and Cherre, Inc. ("Cherre", "Company", "we" or "us"), the following terms of service (the "Terms") govern your access to and use of our service, including your access to the Cherre platform through our website www.cherre.com (the "Website"), and any other website that we operate, such as the DSP Platform, or products provided, such as the Data and AI Readiness Assessment tools, Fee Transparency Mapping Tool, Cherre’s US Nationwide Foundation Data, Dashboard or Visualizations, and any other products, services or related content, features, content, materials, applications, widgets and/or online services (collectively, the "Services") offered by us. Please read these Terms carefully, as they include important information about your legal rights. By accessing and/or using the Services, you are agreeing to these Terms.

In the event a formal data license agreement or order form is executed by you and Cherre, the terms outlined in the data license agreement or order form shall supersede and govern your use of the Service. If a user of the Service procures this license through a reseller, the access granted may be subject to additional terms, including, but not limited to the Terms incorporated therein by reference.

For purposes of these Terms, "Licensee," "you" and "your" means you as the user of the Services. If you use the Services on behalf of a company or other entity then "you" includes both user and that entity, and you represent and warrant that: (a) you are an authorized representative of the entity with the authority to bind the entity to these Terms, and (b) you agree to these Terms on the entity's behalf.

IMPORTANT: PLEASE BE ADVISED THAT SECTION 8 CONTAINS AN ARBITRATION CLAUSE AND CLASS ACTION WAIVER THAT GOVERN HOW CLAIMS BETWEEN YOU AND CHERRE CAN BE BROUGHT. PLEASE REVIEW THE ARBITRATION AGREEMENT BELOW CAREFULLY. BY AGREEING TO THESE TERMS, YOU AGREE (A) TO RESOLVE ALL DISPUTES WITH US THROUGH FINAL BINDING INDIVIDUAL ARBITRATION, WHICH MEANS THAT YOU WAIVE ANY RIGHT TO HAVE THOSE DISPUTES DECIDED BY A JUDGE OR JURY, AND (B) THAT YOU WAIVE YOUR RIGHT TO PARTICIPATE IN CLASS ACTIONS, CLASS ARBITRATIONS, OR REPRESENTATIVE ACTIONS, AND WILL RESOLVE ALL DISPUTES ON AN INDIVIDUAL BASIS. YOU HAVE THE RIGHT TO OPT-OUT OF ARBITRATION AS EXPLAINED IN SECTION 8. BY ENTERING INTO THIS AGREEMENT, YOU EXPRESSLY ACKNOWLEDGE THAT YOU HAVE READ AND UNDERSTAND ALL THE TERMS OF THIS AGREEMENT AND HAVE TAKEN TIME TO CONSIDER THE CONSEQUENCES OF THIS IMPORTANT DECISION.

TABLE OF CONTENTS

1. WHO MAY USE THE SERVICES
   1. You must be 18 years of age or older and reside in the United States or any of its territories to use the Services. By using the Services, you represent and warrant that you meet these requirements.
2. USER ACCOUNTS, SUBSCRIPTIONS AND FREE TRIALS
   1. Creating and Safeguarding your Account. To register an account on and use the Services, you may need to create an account ("Account"). You agree to provide us with accurate, complete and updated information for your Account. Certain features of the Services will only be made available to you if you are using the Services as a paying subscriber or as a professional real-estate agent, broker, firm, or real estate service provider (and you must indicate the appropriate description upon requesting access to the Service). Cherre reserves the right to request evidence of your identity and account information prior to permitting such functionalities to be provided through the Services. Notwithstanding the foregoing, Cherre may determine your eligibility to create an account on the Service in its sole discretion. You are solely responsible for any activity on your Account and for maintaining the confidentiality and security of your password. We are not liable for any acts or omissions by you in connection with your Account. You must immediately notify us at support@cherre.com if you know or have any reason to suspect that your Account or password have been stolen, misappropriated or otherwise compromised, or in case of any actual or suspected unauthorized use of your Account.
   2. Free Trials. You can sign up for a trial Account for the paid portion of the Services and your trial period starts on the day you create the trial Account and lasts for the duration indicated on your free trial confirmation email (or if not specified, then ninety (90) days). If you are on a trial, you may cancel at any time until the last day of your trial by contacting Cherre. If you cancel your trial or your trial term expires, you acknowledge and agree that we may delete all of your content or data associated with your trial and, if you have not entered into a paid subscription for the Services, we may also delete all of your content or data associated with your Account.
   3. Paid Subscriptions. If you would like to upgrade to a paid subscription of the Services, you must enter into a written agreement with Cherre. To do so, please contact Cherre directly.
   4. Google Marketplace. If you purchase the Services through the Google Marketplace, you shall pay the fees through the Google Marketplace, which are governed by Marketplace Customer TOS.
3. LOCATION OF OUR PRIVACY POLICY
   1. Privacy Policy. Our Privacy Policy describes how we handle the information you provide to us when you use the Services. For an explanation of our privacy practices, please visit our Privacy Policy located at https://cherre.com/policies/privacy/. We reserve the right to modify our Privacy Policy without notice and at our sole discretion.
4. RIGHTS WE GRANT YOU
   1. License Grant. Subject to and conditioned upon your compliance with the Terms, including, but not limited to, payment of any fees (if applicable), Licensor hereby grants to Licensee a limited, non-exclusive, non-sublicensable, non-transferable revocable license to: (i) access the Cherre foundational data set (the “Cherre Data”) and those third-party datasets which Cherre licenses and resells to Licensee and/or provides access to through the Services (the “Third-Party Data” and collectively, with the Cherre Data, the “Licensed Data”) via the Cherre Website solely for the purpose of receiving the Licensed Data for the Purpose (defined below); (ii) use the Licensed Data solely for Licensee’s internal use unless expressly approved by Licensor in a fully executed order form (collectively, the “Purpose”); and (iii) use the user guide and other technical documentation related to the Services which is made available from time to time in either printed or electronic form to Licensee by Licensor (collectively, the “Documentation”) for the Purpose or to evaluate the Services. Licensor reserves all rights not expressly granted to Licensee in these Terms. Except for the limited rights and licenses expressly granted under these Terms, nothing in these Terms grants, by implication, waiver, estoppel, or otherwise, to Licensee or any third party any intellectual property rights or other right, title, or interest in or to the Licensed Data. Your access and use of the Services may be interrupted from time to time for any of several reasons, including, without limitation, the malfunction of equipment, periodic updating, maintenance or repair of the Service or other actions that Company, in its sole discretion, may elect to take.
   2. Restrictions On Your Use of the Services. You may not do any of the following, unless applicable laws or regulations prohibit these restrictions, or you have our written permission to do so:
      1. Make the Service available to, or use the Service for the benefit of, anyone other than you, without our prior written consent;
      2. Sell, resell, license, sublicense, distribute, make available, rent or lease the Service, or include the Service in a service bureau or outsourcing offering;
      3. Use the Service to transmit unlawful or tortious material, or transmit material in violation of third-party intellectual property, confidentiality or privacy rights;
      4. Use the Service to transmit viruses, malware or other malicious code;
      5. Interfere with or disrupt the integrity or performance of the Service;
      6. Attempt to gain unauthorized access to the Service or its related systems or networks;
      7. attempt to gain unauthorized access to, interfere with, damage or disrupt the Services, accounts registered to other users, or the computer systems or networks connected to the Services;
      8. Permit direct or indirect access to or use of the Service in a way that circumvents the Terms, or use the Service to access or use any Cherre’s intellectual property except as permitted under these Terms;
      9. Copy the Service or any part, feature, or function thereof;
      10. Reverse engineer, disassemble, decompile, decode, adapt, or otherwise attempt to derive or gain access to the source code of the Service or the source or methods used to compile the Licensed Data, in whole or in part (to the extent such restriction is permitted by law);
      11. Create derivative works of the Licensed Data;
      12. Remove any proprietary notices included within the Licensed Data;
      13. Upload any personally identifiable information (PII);
      14. Publish, enhance, or display any compilation or directory based upon information derived from the Licensed Data;
      15. Use, modify and/or alter the Service in any manner or for any purpose that infringes, misappropriates, or otherwise violates any intellectual property right or other right of any person, or that violates any applicable law; or
      16. Export the Licensed Data, whether in bulk or its raw form without a fully executed order form with us. You further agree not to disclose any aggregated information or statistics based on the Licensed Data without our express prior written consent.
   3. Restriction on AI. You shall not use, and shall not allow any third party to use, any part of the Services in connection with third party artificial intelligence technologies, software, platforms or tools, including those who may be classified as “foundation models,” such as ChatGPT, OpenAI, Gemini and any other similar artificial intelligence technologies (the “AI Tools”), that: (i) operate outside of your licensed environments and/or local network, such as your licensed cloud environments and other physical or virtual networks operated by you (the “Licensee’s Environment”) in a manner that distributes or archives the Licensed Data outside Licensee’s Environment (e.g., in a publicly available chat or large language model), or (ii) utilizes machine learning to “learn” or otherwise improve the AI Tools as a result of processing the Services for the benefit of third parties outside of Licensee’s Environment. Cherre may choose to use AI Tools in connection with providing the Service.
   4. API CAP. You shall not pull more than: (i) a total of one thousand (1,000) data points per day of neighborhood data, points of interest data, schools attendance data, and schools data, or a total of ten thousand (10,000) of such data points per a month, in each case in the aggregate, through the API, and (ii) one hundred thousand (100,000) Application Programming Interface (the “API”) calls per day, or more than one million (1,000,000) API Calls per a month, in the aggregate, of the US Nationwide Foundation Data through the API (collectively, the “API Cap”). If you purchase SFR Datakit, Growth, Start-Up or other discounted subscriptions, a lower API Cap may apply.
   5. SLA. The Services Standard SLA is available on https://cherre.com/policies/service-level-agreement/", and may be updated by Cherre in its sole discretion from time to time. The “Standard SLA” are the terms found on the foregoing link titled “Cherre Service Level Agreement” (as may be retitled) and do not include any other terms found on the link. You may purchase an enhanced SLA for an additional fee. The terms of the Standard SLA, are included here by reference and will be considered a part of these Terms as if they were fully stated herein.
   6. Third-Party Data. You agree and acknowledge that certain Third-Party Data requires you to obtain a valid license from the third-party before such Third-Party Data can be provided to you. In those instances, you shall obtain all necessary licenses to such Third-Party Data and comply with the terms provided therein. If you wish to license any Third-Party Data from Cherre, acting as a reseller, please contact us using the information in Section 11.14 and note that additional fees and terms may apply.
   7. Changes. We reserve the right to revise and modify the Service, release subsequent versions thereof and alter features, specifications, capabilities, functions and other characteristics of the Service (the “Update”) at any time without notice to you.
   8. Suspension of Service. We may immediately suspend provision of the Service if: (i) we reasonably believe that the Service, including, without limitation any Licensed Data, Cherre Data or Third-Party Data, is being used by you in violation of these Terms or any applicable law, (ii) you do not cooperate with our investigation of any suspected violation of these Terms or any investigation by a government authority, (iii) we reasonably believe that suspension of the Service is necessary to protect our network, our other licensees, or others in general, (iv) your payment for the Service is overdue by more than thirty (30) days, or (v) suspension is required by law. Licensor shall use reasonable efforts to give Licensee advance notice of any suspension under this Section.
5. OWNERSHIP AND CONTENT
   1. Ownership of the Services. The Services, including their "look and feel" (e.g., text, graphics, images, logos), proprietary content, information and other materials, are protected under copyright, trademark and other intellectual property laws. You agree that the Company and/or its licensors own all right, title and interest in and to the Services (including any and all intellectual property rights therein) and you agree not to take any action(s) inconsistent with such ownership interests. We and our licensors reserve all rights in connection with the Services including, without limitation, the exclusive right to create derivative works.
   2. Licensee Data.
      1. You may only upload content that you have the right to upload and share. You shall own all rights in and to the data, information, content and materials that you provide or otherwise make available or accessible to Cherre or upload to the platform or otherwise provide in connection with the Services, including all intellectual property rights therein (the “Licensee Data”). You hereby grant us a perpetual, non-exclusive, non-transferable (except as provided in Section 11.6), non-sublicensable, irrevocable license to use, copy, modify, transmit, publicly display, publicly perform and prepare derivative works of the Licensee Data for the purposes of providing, improving and developing our products and services, including the Service, as well as compliance, security monitoring, and internal auditing purposes. For the avoidance of doubt, Cherre will not sell Licensee Data. You represent and warrant to us that you own or have the necessary rights to the Licensee Data to provide the Licensee Data to us and grant us the foregoing license to Licensee Data.
      2. YOU HAVE SOLE RESPONSIBILITY FOR THE ACCURACY, QUALITY, INTEGRITY, LEGALITY, RELIABILITY, AND APPROPRIATENESS OF THE LICENSEE DATA. WE ARE NOT RESPONSIBLE OR LIABLE FOR THE DELETION, CORRUPTION, DESTRUCTION, DAMAGE, LOSS OR FAILURE TO STORE ANY LICENSEE DATA.
      3. We will collect user information, including names, email addresses, company names, titles, and contact details, along with user-submitted mapping data related to internal codes. We may retain anonymized data indefinitely for research, product development, and marketing purposes, even if your choose to delete your account.
      4. You shall be responsible and liable for the deletion, corruption, destruction, damage, loss or failure to store any Licensed Data once you have received it from Cherre, regardless of the delivery method in which it was provided. For the avoidance of doubt, we shall not be responsible and/or liable for the deletion, corruption, destruction, damage, loss or failure to store any Licensed Data once you have received any data file from Cherre, if applicable. “Visualizations” means the Dashboards, and related visualizations that are created, configured or customised by Licensor accessed through the Platform or otherwise in connection with Licensee’s use of the Service.
   3. Ownership of Trademarks. The Company's name, the Company's logo and all related names, logos, product and service names, designs and slogans are trademarks of the Company or its affiliates or licensors. Other names, logos, product and service names, designs and slogans that appear on the Services are the property of their respective owners, who may or may not be affiliated with, connected to, or sponsored by us.
   4. Ownership of Feedback. We welcome feedback, comments and suggestions for improvements to the Services ("Feedback"). You acknowledge and expressly agree that any contribution of Feedback does not and will not give or grant you any right, title or interest in the Services or in any such Feedback. All Feedback becomes our sole and exclusive property, and we may use and disclose Feedback in any manner and for any purpose whatsoever without further notice or compensation to you and without retention by you of any proprietary or other right or claim. You hereby assign to us any and all right, title and interest (including, but not limited to, any patent, copyright, trade secret, trademark, show-how, know-how, moral rights and any and all other intellectual property rights) that you may have in and to any and all Feedback.
   5. Notice of Infringement – DMCA Policy
      If you believe that any text, graphics, photos, audio, videos or other materials or works uploaded, downloaded or appearing on the Services have been copied in a way that constitutes copyright infringement, you may submit a notification to our copyright agent in accordance with 17 USC 512(c) of the Digital Millennium Copyright Act (the "DMCA"), by providing the following information in writing:
      1. identification of the copyrighted work that is claimed to be infringed, or if multiple copyrighted works at a single online site are covered by a single notification, a representative list of such works at that site;
      2. identification of the allegedly infringing material that is requested to be removed, and information reasonably sufficient to permit our copyright agent to locate the material on the Service;
      3. information reasonably sufficient to permit our copyright agent to contact you, such as an address, telephone number and e-mail address;
      4. a statement that you have a good faith belief that the identified, allegedly infringing use is not authorized by the copyright owners, its agent or the law;
      5. a statement that the information above is accurate, and under penalty of perjury, that you are the copyright owner or the authorized person to act on behalf of the copyright owner; and
      6. the physical or electronic signature of a person authorized to act on behalf of the owner of an exclusive right that is allegedly infringed.
      Notices of copyright infringement claims should be sent by mail to: Cherre, Inc., Attn: Copyright Agent, 575 8th Avenue, Floor 20, New York, NY 10018; or by e-mail to legal@cherre.com. It is our policy, in appropriate circumstances and at our discretion, to disable or terminate the accounts of users who repeatedly infringe copyrights or intellectual property rights of others.
      A user of the Services who has uploaded or posted materials identified as infringing as described above may supply a counter-notification pursuant to sections 512(g)(2) and (3) of the DMCA. When we receive a counter-notification, we may reinstate the posts or material in question, in our sole discretion. To file a counter-notification with us, you must provide a written communication (by regular mail or by email) that sets forth all of the items required by sections 512(g)(2) and (3) of the DMCA. Please note that you will be liable for damages if you materially misrepresent that content or an activity is not infringing the copyrights of others.
6. THIRD PARTY SERVICES AND MATERIALS
   1. Use of Third Party Materials in the Services. Certain Services may display, include or make available content, data, information, applications or materials from third parties (the "Third Party Materials") or provide links to certain third party websites. By using the Services, you acknowledge and agree that the Company is not responsible for examining or evaluating the content, accuracy, completeness, availability, timeliness, validity, copyright compliance, legality, decency, quality or any other aspect of such Third Party Materials or websites. We do not warrant or endorse and do not assume and will not have any liability or responsibility to you or any other person for any third-party services, Third Party Materials or third-party websites, or for any other materials, products, or services of third parties. Third Party Materials and links to other websites are provided solely as a convenience to you.
7. DISCLAIMERS, LIMITATIONS OF LIABILITY AND INDEMNIFICATION
   1. Disclaimers. Your access to and use of the Services are at your own risk. You understand and agree that the Services are provided to you on an "AS IS" and "AS AVAILABLE" basis. Without limiting the foregoing, to the maximum extent permitted under applicable law, the Company, its parents, affiliates, related companies, officers, directors, employees, agents, representatives, partners and licensors (the "Company Entities") DISCLAIM ALL WARRANTIES AND CONDITIONS, WHETHER EXPRESS OR IMPLIED, OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE OR NON-INFRINGEMENT. The Company Entities make no warranty or representation and disclaim all responsibility and liability for: (i) the completeness, accuracy, availability, timeliness, security or reliability of the Services; (ii) any harm to your computer system, loss of data, or other harm that results from your access to or use of the Services; (iii) the operation or compatibility with any other application or any particular system or device; (iv) whether the Services will meet your requirements or be available on an uninterrupted, secure or error-free basis; and (v) the deletion of, or the failure to store or transmit, all data and other communications maintained by the Services. No advice or information, whether oral or written, obtained from the Company Entities or through the Services, will create any warranty or representation not expressly made herein.
   2. Limitations of Liability. TO THE EXTENT NOT PROHIBITED BY LAW, YOU AGREE THAT IN NO EVENT WILL THE COMPANY ENTITIES BE LIABLE (I) FOR DAMAGES OF ANY KIND, INCLUDING DIRECT, INDIRECT, SPECIAL, EXEMPLARY, INCIDENTAL, CONSEQUENTIAL OR PUNITIVE DAMAGES (INCLUDING, BUT NOT LIMITED TO, PROCUREMENT OF SUBSTITUTE GOODS OR SERVICES, LOSS OF USE, DATA OR PROFITS, BUSINESS INTERRUPTION OR ANY OTHER DAMAGES OR LOSSES, ARISING OUT OF OR RELATED TO YOUR USE OR INABILITY TO USE THE SERVICES), HOWEVER CAUSED AND UNDER ANY THEORY OF LIABILITY, WHETHER UNDER THESE TERMS OR OTHERWISE ARISING IN ANY WAY IN CONNECTION WITH THE SERVICES OR THESE TERMS AND WHETHER IN CONTRACT, STRICT LIABILITY OR TORT (INCLUDING NEGLIGENCE OR OTHERWISE) EVEN IF THE COMPANY ENTITIES HAVE BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGE, OR (II) FOR ANY OTHER CLAIM, DEMAND OR DAMAGES WHATSOEVER RESULTING FROM OR ARISING OUT OF OR IN CONNECTION WITH THESE TERMS OR THE DELIVERY, USE OR PERFORMANCE OF THE SERVICES. SOME JURISDICTIONS (SUCH AS THE STATE OF NEW JERSEY) DO NOT ALLOW THE EXCLUSION OR LIMITATION OF INCIDENTAL OR CONSEQUENTIAL DAMAGES, SO THE ABOVE EXCLUSION OR LIMITATION MAY NOT APPLY TO YOU. THE COMPANY ENTITIES' TOTAL LIABILITY TO YOU FOR ANY DAMAGES FINALLY AWARDED SHALL NOT EXCEED FIFTY DOLLARS ($50.00). THE FOREGOING LIMITATIONS WILL APPLY EVEN IF THE ABOVE STATED REMEDY FAILS OF ITS ESSENTIAL PURPOSE.
   3. Indemnification. By entering into these Terms and accessing or using the Services, you agree that you shall defend, indemnify and hold the Company Entities harmless from and against any and all claims, costs, damages, losses, liabilities and expenses (including attorneys' fees and costs) incurred by the Company Entities arising out of or in connection with: (i) your violation or breach of any of these Terms or any applicable law or regulation; (ii) your violation of any rights of any third party; (iii) your access to or use of the Services; (iv) our use of Licensee Data in accordance of these Terms, or (v) your negligence or willful misconduct.
8. ARBITRATION AND CLASS ACTION WAIVER
   1. Informal Process First. You agree that, in the event of any dispute between you and the Company Entities, you will first contact the Company in writing and make a good faith sustained effort to resolve the dispute before resorting to more formal means of resolution, including without limitation, any arbitration or court action.
   2. Arbitration Agreement and Class Action Waiver.
      1. If the dispute remains unresolved thirty (30) days after you first contact the Company in writing under Section 8.1, any remaining dispute, controversy, or claim (collectively, "Claim") relating in any way to your purchase or use of the Services, will be resolved by arbitration, including threshold questions of arbitrability of the Claim. You and the Company agree that any Claim will be settled by final and binding arbitration, using the English language, administered by JAMS under its Comprehensive Arbitration Rules and Procedures (the "JAMS Rules") then in effect (those rules are deemed to be incorporated by reference into this section, and as of the date of these Terms). The JAMS Rules and the JAMS Consumer Arbitration Minimum Standards, the latter effective July 15, 2009, are available at https://www.jamsadr.com.
      2. Arbitration will be handled by a sole, neutral arbitrator in accordance with the JAMS Rules. Judgment on the arbitration award may be entered in any court that has jurisdiction. Any arbitration under these Terms will take place on an individual basis – class, consolidated or representative arbitrations and class, consolidated or representative actions are not permitted. You understand that by agreeing to these Terms, you and the Company are each waiving the right to trial by jury or to participate in a class, consolidated or representative action or class, consolidated or representative arbitration. Court review of an arbitration award is limited. The arbitrator, however, can award on an individual basis the same damages and relief as a court (including injunctive and declaratory relief, or statutory damages). Notwithstanding the foregoing, you and the Company will have the right to bring an action in a court of proper jurisdiction for injunctive or other equitable or conservatory relief, pending a final decision by the arbitrator. You may instead assert your claim in "small claims" court, but only if your claim qualifies, your claim remains in such court and your claim remains on an individual, non-representative and non-class basis.
      3. The place of arbitration will be New York, New York, but if you prefer a hearing in or closer to your hometown area, you and the Company will confer in good faith in order to identify a reasonable alternative location.
      4. Both you and the Company shall cooperate in good faith in the discovery or exchange of nonprivileged information relevant to the dispute as necessary in accordance with the JAMS Rules.
      5. The arbitrator's award will consist of a written statement stating the disposition of each claim, and the award will also provide a concise written statement of the essential findings and conclusions on which the award is based.
      6. You and the Company shall maintain the confidential nature of the arbitration proceeding and the award, including the hearing, except as may be necessary to prepare for or conduct the arbitration hearing on the merits, or except as may be necessary in connection with a court application for a preliminary remedy, a judicial challenge to an award or its enforcement or unless otherwise required by law or judicial decision.
   3. Costs of Arbitration. Payment for any and all reasonable JAMS filing, administrative and arbitrator fees will be in accordance with the JAMS Rules and the JAMS Consumer Arbitration Minimum Standards. If the value of your claim does not exceed $10,000, the Company will pay for the reasonable filing, administrative and arbitrator fees associated with the arbitration, unless the arbitrator finds that either the substance of your claim or the relief sought was frivolous or brought for an improper purpose.
   4. Opt-Out. You have the right to opt-out and not be bound by the arbitration provisions set forth in these Terms by sending written notice of your decision to opt-out to legal@cherre.com or to the mailing address listed in Section 11.14 of these Terms. The notice must be sent to the Company within thirty (30) days of your purchase of the Services or agreeing to these Terms, otherwise you shall be bound to arbitrate disputes in accordance with these Terms. If you opt-out of these arbitration provisions, the Company also will not be bound by them.
9. CONFIDENTIALITY
   1. Definition. As used in these Terms, “Confidential Information” means information pertaining to the business, software programs, financials, trade secrets, intellectual property, technical data, marketing, methodologies, customer data, business information of each party and such other information, the nature of which is such that a reasonable person should know that such information is proprietary or confidential to the other party. Each party agrees to hold as confidential all Confidential Information received by such party (the “Recipient”) from the other party (the “Disclosing Party”). All Confidential Information of a Disclosing Party shall remain the property of the Disclosing Party. Confidential Information does not include any information that (i) is or becomes generally known to the public without breach of these Terms or of any obligation owed to the Disclosing Party, (ii) was known to the Recipient prior to its disclosure by the Disclosing Party without breach of any obligation owed to the Disclosing Party, (iii) is received by the Recipient from a third party without breach of any obligation owed to the Disclosing Party, or (iv) was independently developed by the Recipient without use of or access to the Confidential Information of the Disclosing Party. Upon cessation of work, or upon request, all parties must immediately delete or return all documents and other materials that contain or relate to Confidential Information.
   2. Non-Disclosure. Recipient shall use the same care and discretion to avoid disclosure of Confidential Information of the Disclosing Party as it uses with its own similar information that it does not wish to be disclosed, but in no event less than a reasonable standard of care for the industry and materials in question. Recipient may use Confidential Information of the Disclosing Party only in the furtherance of the purposes of these Terms and, in the case of Licensee as Recipient, solely for the Purpose. Recipient may disclose Confidential Information of the Disclosing Party to (i) its employees, third-party consultants and contractors working on Recipient’s behalf so long as such third parties are bound by terms governing the confidentiality and non-disclosure of the Disclosing Party’s Confidential Information that are no less restrictive than those set forth in these Terms and such third parties have a need to know the Disclosing Party’s Confidential Information for the Purpose; and (ii) any other party with the Disclosing Party’s written consent. Recipient may disclose Confidential Information of the Disclosing Party to the extent required by law, provided that Recipient agrees to give the Disclosing Party prompt notice and make reasonable efforts to obtain a protective order.
   3. No Disclosure of Personal Data Neither party contemplates disclosing Personal Data (defined below) to the other party under these Terms other than administrative contact information disclosed in the ordinary course of business for administrative purposes (e.g., for payment processing). Accordingly, except for such administrative contact information, neither party shall knowingly disclose or make any Personal Data available to the other party. Prior to disclosing or processing Personal Data under these Terms other than such administrative contact information, the parties shall execute an addendum describing each party’s respective rights and obligations with respect to Personal Data. Notwithstanding anything to the contrary, in the event one party inadvertently discloses or makes Personal Data other than administrative contact information available to the other party, such other party will promptly notify the disclosing party and cooperate with it to return or destroy the Personal Data. “Personal Data” includes any information defined as personal data or personal information or similar by any Data Protection Laws (as defined below), including information that identifies, relates to, describes, or is capable of being associated with or could be reasonably linked, directly or indirectly, with a living person or household, including, without limitation, unique identifiers such as first and last names, ID numbers, government-issued identifiers, personal dates such as birthdates, email addresses, postal addresses, geolocation data, account names, internet protocol addresses and other online identifiers; internet or other electronic network activity (including browsing and search history); professional or educational information; inferences drawn from any of the foregoing information to create a profile about an individual; and sensitive personal data including, without limitation, information concerning race, ethnicity or mental or physical health. ”Data Protection Laws” means any applicable federal, state, local or foreign laws, rules and regulations that govern the collection, processing, storage, and protection of personal information.
10. TERM AND TERMINATION
    1. Updating These Terms. We may modify these Terms from time to time in which case we will update the "Last Revised" date at the top of these Terms. If we make changes that are material, we will use reasonable efforts to attempt to notify you, such as by e-mail and/or by placing a prominent notice on the first page of the Website. However, it is your sole responsibility to review these Terms from time to time to view any such changes. The updated Terms will be effective as of the time of posting, or such later date as may be specified in the updated Terms. Your continued access or use of the Services after the modifications have become effective will be deemed your acceptance of the modified Terms.
    2. Termination of License and Your Account. If you breach any of the provisions of these Terms, all licenses granted by the Company will terminate automatically. Additionally, the Company may suspend, disable, or delete your Account and/or the access to Services (or any part of the foregoing) with or without notice, for any or no reason. Upon the expiration or any termination of these Terms (i) you shall immediately cease using the Services and/or the Licensed Data and shall have no further right to access or use the Services and/or Licensed Data, (ii) you shall immediately and irrevocably delete all Cherre’s Confidential Information, data files from Cherre, Licensed Data and any copies thereof in your possession or control, and you shall immediately provide us a written certification signed by your officer confirming such deletion; and (iii) you shall promptly pay any amounts due and payable to us that remain outstanding. If we delete your Account for any suspected breach of these Terms by you, you are prohibited from re-registering for the Services under a different name. All sections which by their nature should survive the termination of these Terms shall continue in full force and effect subsequent to and notwithstanding any termination of these Terms by the Company or you. Termination will not limit any of the Company's other rights or remedies at law or in equity.
    3. Updating the Website. We may, in our sole discretion, add, change, discontinue or remove any portion or functionality of the Website at any time, or the Website as a whole, without notice.
11. ADDITIONAL PROVISIONS
    1. Injunctive Relief. You agree that a breach of these Terms will cause irreparable injury to the Company for which monetary damages would not be an adequate remedy and that the Company shall be entitled to equitable relief in addition to any remedies it may have hereunder or at law without a bond, other security or proof of damages.
    2. California Residents. If you are a California resident, in accordance with Cal. Civ. Code § 1789.3, you may report complaints to the Complaint Assistance Unit of the Division of Consumer Services of the California Department of Consumer Affairs by contacting them in writing at 1625 North Market Blvd., Suite N 112 Sacramento, CA 95834, or by telephone at (800) 952-5210.
    3. Export Laws. You agree that you will not export or re-export, directly or indirectly, the Services and/or other information or materials provided by the Company hereunder, to any country for which the United States or any other relevant jurisdiction requires any export license or other governmental approval at the time of export without first obtaining such license or approval. In particular, but without limitation, the Services may not be exported or re-exported (i) into any U.S. embargoed countries or any country that has been designated by the U.S. Government as a "terrorist supporting" country”, or (ii) to anyone listed on any U.S. Government list of prohibited or restricted parties, including the U.S. Treasury Department's list of Specially Designated Nationals or the U.S. Department of Commerce Denied Person's List or Entity List. By using the Services, you represent and warrant that you are not located in any such country or on any such list. You are responsible for and hereby agree to comply at your sole expense with all applicable United States export laws and regulations.
    4. Severability. If any provision of these Terms shall be unlawful, void or for any reason unenforceable, then that provision shall be deemed severable from these Terms and shall not affect the validity and enforceability of any remaining provisions.
    5. Force Majeure. We will not be liable for any delay or failure to perform these Terms caused by (i) acts of God/natural disasters (including, but not limited to, hurricanes and earthquakes); (ii) disease, epidemic, or pandemic; (iii) terrorist attack, civil war, civil commotion or riots, armed conflict, sanctions or embargoes; (iv) nuclear, chemical, or biological contamination; (v) collapse of buildings, fire, explosion, or accident; (f) labor or trade strikes; (vi) interruption, loss, or malfunction of a utility, transportation, or telecommunications service; (vii) any order by a government or public authority, including a quarantine, travel restriction, or other prohibition; or (viii) any other circumstance not within our reasonable control, whether or not foreseeable (each a “Force Majeure Event”). If a Force Majeure Event occurs, we shall be relieved from full performance of these Terms until such event passes or no longer prevents performance.
    6. Assignment. These Terms and the licenses granted hereunder may be assigned by the Company, but may not be assigned by you without the prior express written consent of the Company.
    7. Waiver. No waiver by either party of any breach or default hereunder shall be deemed to be a waiver of any preceding or subsequent breach or default.
    8. Headings. The section headings used herein are for reference and convenience only and shall not be read to have any legal effect.
    9. Use from Outside the United States. The Services are operated by us in the United States. Those who choose to access the Services from locations outside the United States do so at their own initiative and are responsible for compliance with applicable local laws.
    10. Choice of Law and Venue. These Terms are governed by the laws of the State of New York, without regard to conflict of laws rules, and the proper venue for any disputes arising out of or relating to any of the same will be the arbitration venue set forth in Section 8, or if arbitration does not apply, the state and federal courts located in New York, New York.
    11. Audit Rights. We may, at our own expense, with a reasonable prior notice and during business hours, periodically inspect and audit your records with respect to matters covered by these Terms including, but not limited to, in order to verify your compliance with the license restrictions in Sections 4(a) and 4(b) and the obligations in maintaining confidentiality throughout these Terms, including Section 8.
    12. Relationship of Parties. Nothing contained herein shall be deemed to create a joint venture, agency, partnership or employer-employee relationship between any of the parties. Nothing set forth herein shall empower any party to enter into any contracts or commitments in the name of, or on behalf of, any other party, or to bind any other party in any respect whatsoever.
    13. Third Party Beneficiaries. Except as expressly set forth in Section 11.6, nothing in these Terms shall confer any rights upon any third party other than the parties, and each such party’s respective successors and permitted assigns.
    14. How to Contact Us. You may contact us regarding the Services or these Terms at: 575 8th Avenue, New York, NY 10018, by e-mail at support@cherre.com.
12. ADDITIONAL TERMS These Terms incorporate the following documents (and no others) by reference:
    1. Privacy Policy
    2. Cherre's Data Privacy Framework Privacy Policy
    3. Search Functionality

13. SEARCH FUNCTIONALITY TERMS

    The Cherre platform, and related services incorporate the PIPL API, which consists of the services described in the technical documentation of the service available at https://pipl.com/dev/guide/introduction. By Search functionality in the Cherre platform,, in addition to any terms provided in the applicable Order Form between Licensee and Cherre, you, the Licensee, agree also to be bound by the terms and condition located at: https://pipl.com/product-tos ("TOS") and the terms below.

    1. Representations and Warranties. You represent and warrant that:
       1. You and your activities or related services do not infringe on the intellectual property rights of any third party and otherwise comply with all applicable laws;
       2. You and your end-user is a U.S. entity or that the person searched in the Services is a U.S. person;
       3. You do not, and do not instruct your customers and end-users, as applicable, to use the information made available by the Services to determine a consumer's eligibility for (i) credit or insurance for personal, family or household purposes, (ii) employment, (iii) a government license or benefit, and/or (iv) any other purpose governed by the Fair Credit Reporting Act (the “FCRA”); and
       4. You do not and do not instruct your customers to use the data retrieved from the Services to target and/or offer your goods/services to data subjects from the European Economic Area or the United Kingdom.
    2. Covenants. You shall perform as follows:
       1. You shall ensure that your activities or related services do not and will not infringe on the intellectual property rights of any third party and will otherwise comply with all applicable laws.
       2. You shall ensure that you and your end-user is a U.S. entity or that the person searched in the Services is a U.S. person.
       3. You shall not, and shall not instruct your customers and end-users, as applicable, to use the information made available by the Services to determine a consumer's eligibility for (i) credit or insurance for personal, family or household purposes, (ii) employment, or (iii) a government license or benefit, and/or (iv) any other purpose governed by the FCRA.
       4. You shall not and shall not allow your customers to use the data retrieved from the Services to target and/or offer your goods/services to data subjects from the European Economic Area or the United Kingdom.
    3. Notifications. You shall promptly notify us of any event that would render the representations and warranties in Section 13.1 above untrue, and take all commercially reasonable steps to remedy any breach. If any of the representations and warranties in Section 13.1 above become untrue, we may suspend or disable your access to the Search functionality in the Cherre platform and relevant services (or any part of the foregoing).
    4. Sensitive Data. You shall not submit to Cherre and/or PIPL any sensitive data that is protected under a special legislation and requires a unique treatment, including, without limitations, (i) categories of data enumerated in Article 9(1) of the GDPR, or any similar legislation or regulation in other jurisdiction; (ii) any protected health information subject to the Health Insurance Portability and Accountability Act, as amended and supplemented, or any similar legislation in other jurisdiction; and (iii) credit, debit or other payment card data subject to PCI DSS or any other credit card schemes
    5. Data Protection Laws. If you are required to comply with the GDPR or other Data Protection Laws, please see the following Data Protection Addendum as seen here: https://pipl.com/gdpr/dpa/ that is incorporated herein.
    6. Cache. If you use PIPL's API-related Services under any applicable order form with Cherre, for the term of the applicable order form only, you may store data returned by the API for future use (the "Cached Data"). Upon termination for the applicable agreement or order form, if you were authorized to cache the API data, you shall immediately delete any and all copies of this Cached Data in its entirety and otherwise cease use of Cached Data.
    7. Contact Enrichment. For Contact Enrichment use, in addition to Sections 13.1-13.6 above, the following clauses shall apply:
       1. Notwithstanding 2.1.1 of the TOS, You shall have the right to use, display and redistribute the data provided by the API via Your Solution. For the sake of clarity, "Solution" shall only mean: data retrieved from PIPL's API provided within Your "human-facing" application, extensions/ add-ons or desktop site (i.e., not provided API to API). You are permitted to download or otherwise export up to 5,000 matches in aggregate per customer, per year. PIPL reserves the right to terminate the agreement or otherwise suspend Your access to the Services if, in its sole discretion, PIPL believes there to be abuse of downloading/exporting by Your customers.
       2. Notwithstanding section 8.3 of the TOS, upon the termination without cause of the Terms of Service, the parties agree to the following:
          1. As between PIPL and You: the right granted herein to use the API shall terminate, and You shall delete all of PIPL's data from Your servers, and provide PIPL audit rights to verify such deletion; and
          2. As between You and Your customers: all applicable rights granted by Your terms of service to Your customers with respect to data provided by PIPL's API shall survive termination of these Terms of Service. For the sake of clarity, only data that Your customer has downloaded or otherwise exported as permitted under this section, shall survive termination of these Terms of Service.
    8. PIPL's Permissible Use: Our services shall be used in compliance with all applicable laws
    9. Restrictions on Use: The requirements for organizations are based on both legal & ethical principles, below are the restrictions to ensure ethical use of our service. PIPL Data shall:
       1. not be used for any illegal activity.
       2. not be used in any way that violates or infringes in any way upon individual rights, or in any way to encourage the violations or infringements of individual rights.
       3. not be used for sending mass unsolicited email (SPAM) or mass unsolicited phone calls (robocalling).
       4. not be used for entrapment.
       5. only be used by organizations that are headquartered in or governed in the USA.
       6. not be used by organizations who refuse to disclose how they use the service or that we do not trust their attestations on how the service is being used.
       7. not be used in political campaigns or by politically motivated organizations.