Unacast

Verified human mobility insights

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About Dataset

Unacast is the leading transparent and contextualized location data platform. We empower companies to make smarter decisions and build better products by providing the most accurate understanding of human activity in the physical world through the Real World Graph®. We believe that democratizing access to data is the currency of innovation, and we're on a mission to fix inaccurate and unverified location data to deliver unparalleled transparency and accuracy to our partners. Unacast is based out of NYC. Co-founders Thomas Walle and Kjartan Slette were also part of the founding team behind TIDAL, the music streaming company acquired by Jay-Z. Unacast has been awarded multiple awards for its platform, campaigns and company growth and culture.

Asset Classes

  • All Asset Types

Topics Covered

  • Demographics
  • Geosocial
  • Points of Interest (POI)

About Dataset

Migration Patterns were introduced due to unprecedented circumstances, as we are now seeing more dramatic and frequent migration flows than before. To analyze migration patterns, we designed the following two metrics: Origin-Destination Flux is a metric which tracks changes of home location from one area (origin) to another (destination) and measures the magnitude of flow between the origin-destination pairs; Emerging Areas examines the inflow and outflow of people along with their income indicators, and classifies the area’s growth and change in composition.

Asset Classes

  • All Asset Types

Topics Covered

  • Demographics
  • Geosocial
  • Points of Interest (POI)

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