Unacast

Unacast is the leading location data company for decision makers around the world. Unacast is committed to understanding how people move around on the planet by harnessing the power of location data. We’re building a future where precise and verified human mobility data helps organizations do well and do good. From driving business strategies to tracking infectious diseases, we align to the goals of our clients for the shared benefit of our global community.

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About Dataset

Unacast is the leading transparent and contextualized location data platform. We empower companies to make smarter decisions and build better products by providing the most accurate understanding of human activity in the physical world through the Real World Graph®. We believe that democratizing access to data is the currency of innovation, and we're on a mission to fix inaccurate and unverified location data to deliver unparalleled transparency and accuracy to our partners. Unacast is based out of NYC. Co-founders Thomas Walle and Kjartan Slette were also part of the founding team behind TIDAL, the music streaming company acquired by Jay-Z. Unacast has been awarded multiple awards for its platform, campaigns and company growth and culture.

Venue Data Package: The Venue Data Package (VDP) describes human behavior by providing mobility insights aggregated on the venue level. It consists of multiple features explaining the distribution of human movement within and around 1M+ unique commercial venues, across 4,000+ Top US Brands. The aggregates derived are extrapolated and supply corrected such that the features more closely describe the US population.

Neighborhood Data Package: The Neighborhood Data Package (NDP) describes foot traffic trends, traffic patterns and insights for Census Block Groups. These features are derived from billions of location signals per day sourced with GDPR, CCPA regulations, cleansed, processed, and aggregated to Census Block Groups. The aggregates derived are extrapolated and supply corrected such that the features describe the US population.

Asset Classes

  • All Asset Types

Topics Covered

  • Geosocial
  • Points of Interest (POI)
  • Foot Traffic / Footfall / Visits

About Dataset

Migration Patterns were introduced due to unprecedented circumstances, as we are now seeing more dramatic and frequent migration flows than before. To analyze migration patterns, we designed the following two metrics: Origin-Destination Flux is a metric which tracks changes of home location from one area (origin) to another (destination) and measures the magnitude of flow between the origin-destination pairs; Emerging Areas examines the inflow and outflow of people along with their income indicators, and classifies the area’s growth and change in composition.

Asset Classes

  • All Asset Types

Topics Covered

  • Demographics
  • Geosocial
  • Points of Interest (POI)
  • Foot Traffic / Footfall / Visits

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