Point of Interest - Venue and Neighborhood Data

Unacast is the leading transparent and contextualized location data platform. We empower companies to make smarter decisions and build better products by providing the most accurate understanding of human activity in the physical world through the Real World Graph®. We believe that democratizing access to data is the currency of innovation, and we're on a mission to fix inaccurate and unverified location data to deliver unparalleled transparency and accuracy to our partners. Unacast is based out of NYC. Co-founders Thomas Walle and Kjartan Slette were also part of the founding team behind TIDAL, the music streaming company acquired by Jay-Z. Unacast has been awarded multiple awards for its platform, campaigns and company growth and culture.

Venue Data Package: The Venue Data Package (VDP) describes human behavior by providing mobility insights aggregated on the venue level. It consists of multiple features explaining the distribution of human movement within and around 1M+ unique commercial venues, across 4,000+ Top US Brands. The aggregates derived are extrapolated and supply corrected such that the features more closely describe the US population.

Neighborhood Data Package: The Neighborhood Data Package (NDP) describes foot traffic trends, traffic patterns and insights for Census Block Groups. These features are derived from billions of location signals per day sourced with GDPR, CCPA regulations, cleansed, processed, and aggregated to Census Block Groups. The aggregates derived are extrapolated and supply corrected such that the features describe the US population.