Proximity Geosocial and PersonaLive Geo

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  • Geosocial is a location data company that uses conversations from social networks to understand how humans move and experience the world around them.

Proximity Geosocial: A segmentation of neighborhoods based on the type and velocity of social activity in the area.

PersonaLive Geo: PersonaLive classifies every US household into one of 80 behavioral segments using their social, retail, website, and demographic traits.

About Spatial Labs

Spatial Labs’s Geosocial datasets are the world's first human-driven location datasets—built by organizing billions of location-based social media into 70+ segments. Since launching their Geosocial first segmentation in 2019 companies like Ford, TSCG, Keller Williams and over 150 retailers/restaurants with 100,000+ locations use Geosocial data to predict demand, select locations, and uncover the invisible community characteristics that have a bottom-line impact on their business. is backed by Serra Ventures, M25, Futureshape, and Techstars

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